Trademark Application: Online Tools to Protect Your Investment

Many businesses understand the benefits of trademarks for their products and services, in protecting them from the time and monetary investment in developing those products and services. However, many organisations and businesses are unaware of the need to register these trademarks to comprehensively protect their brand and business offerings.

Without the security of a registered trademark, a business risks losing the investment, or minimising the effect of, developmental and marketing efforts that it engages in. Competitors in the same or similar industries could potentially own a trademark with comparative qualities and identity in order to market products and services that replicate the business model. This could not only affect the revenue generating capability of the business by increasing the level of competition in the marketplace, but could lead to a damage of the image that has been created; resulting in a lower perception of quality by current and potential customers. Given the importance of securing your investment made in the marketplace, as well as securing the business future, legally registering the interest through the trademark application process is essential.

Applying for a trademark application, and upon finalisation, provides numerous benefits to the business, including that they are able to strongly differentiate their identity and products in the marketplace from their competitors. Furthermore, the trademark can act as a marketing instrument which empowers a company to control the image and perception presented to the market. An important commercial asset, applying for a trademark application can provide a level of quality to consumers, guaranteeing potential buyers of the quality of the products and services being sold.

The brand and logo of the company is the physical representation of the quality of the business. Successful logos and brands evoke instant feelings of trust, credibility and a desire by the consumers to purchase from the brand in question. This is why it is imperative that a trademark application be processed for the company’s design work, images, colour, fonts and other components that make up the logo and brand.

Since the inception of the internet, people have been turning to the web to source important information; and with the recent trends in websites providing online assistance and purchasing, a majority of consumers are turning to the internet to source information and purchase online. Trademark applications are no exception, with industry leading business protection companies developing software and wizards which guide the user through the trademark application process; alerting the user to important issues and prompting where other additional information may be required.

Posted in General | Tagged , , , , , , , , , , | Comments Off on Trademark Application: Online Tools to Protect Your Investment

End Your Speech With a Punchline!

Have you ever been to a talk and were left feeling flat – like the speaker left you wanting more? On the other hand, have you been to a presentation where the speaker left you inspired, wanting more and excited to sign up for whatever they had to offer?

I’m willing to bet that the way the speaker ended their speech made a big difference.

Beginnings and endings are important! How often have you heard a speaker that has a great opening and by the time they get to the ending they fizzle out? Speakers sometimes get to the end of their time and have no idea how to end their speech so they ramble on or just thank their audience. To be remembered, I strongly encourage you to finish your speech with a joke, a pithy phrase, a quote that you want the audience to tuck away in their mind as something memorable. Always leave the audience on an upbeat note.

One of the mistakes often made is when speakers spend all their time on the beginning of their speech and give very little attention to their ending – reverse that and you will notice the difference. Spend at least 10% of your speech time on your conclusion and tying your earlier points together. For example: with a 30 minute speech use 5 min on the opening, 15 minutes on content and 10 minutes on the wrap up and ending.

Consider some of the speakers that you have listened to – which ones do you remember the most? Usually the ones with compelling endings to their speech. What did they use to end their speech? A joke? A funny story? A memorable quote?

Consider some of the speakers that you have listened to – which ones do you remember the most? Usually the ones with compelling endings to their speech. What did they use to end their speech? A joke? A funny story? A memorable quote?

5 Reasons to use a Powerful Speech Ending:

  • A powerful ending sends your audience off with excitement and purpose.
  • A powerful ending is a sign to the audience that they may now applaud.
  • A powerful ending gives your DJ a clear sign to start the exit music.
  • A powerful ending keeps you top-of-mind longer.
  • A powerful ending motivates your audience to take action.

If you include a powerful call to action in your powerful ending, the audience will be running to the back of the room with their wallets out to buy your product or sign up for your program.

If you have a powerful ending, the audience will keep that in mind as they leave. Use your final words to turn your audience to your point of view and tell them what action you’d like them to take next. End your speech by using motivational words that inspire your audience to stand and applaud.

As Mark Twain said: “The difference between a word and the RIGHT word is like the difference between the lightning bug and the lightning.”

Be the lightning!

Posted in General | Tagged , , , , , , , , , , | Comments Off on End Your Speech With a Punchline!

From Debt To Financial Prosperity

In this consumer based society we live in we are spoiled for choice in terms of the consumables we are offered. Regardless if we actually need these products or not billions is spent in the media to convince us that we do. The vast majority of the population does not live within their means. The increasing availability of credit is one factor that is blamed for the increasing amount of personal debt in western society.

On the surface it seems that the availability of credit has plunged many into huge amounts of debt that they will spend the rest of their life paying off but this same weapon called credit it used by savvy investors to create a life of luxury and prosperity in which they can afford the finer things in life.

So what is the major difference in how successful investors and the average consumer use credit?

Well the major difference is smart investors use credit to leverage their investment exposure. This simply means that they borrow to invest. Smart investors do not take on credit if in the long run it will not lead to an increase in income and a positive cash flow. The average consumer on the other hand spends thousands on new cars that depreciate rapidly, holidays they can not afford, large plasma TV's, designer clothes, and homes they can not afford to live in. Ironically some smart investors do like the life of luxury but they almost always certainly live within their means.

The message is quite simple if you must live a life of luxury never borrow money to do so involuntarily you will end up spending years to pay off huge debts. These crippling debts often lead to stress, depression and in allot of cases divorce. Millions of people worldwide live in the bondage of debilitating debts and the only reprieve they are offered is more debt over a longer time period to ease their current debt repayments aka debt consolidation. Extreme caution is advised if you choose debt consolidation as an exit from a life of debt.

So how can one make the transition from debt to prosperity

1: Evaluate your Cash Flow
Determine how much money you have coming in each month and how much money is being paid out in debts, expenses and other liabilities. Start with your expenses and get rid of monthly outgoings that are not necessary. This is foregoing temporarily certain amenities for a permanent solution to debt. Club memberships and other things that are not necessary can be canceled. Once you have trimmed down your monthly outgoings by 100-200 pounds / dollars save the extra money or spend it on repaying debts off sooner.

2: Avoid paying Interest only
Interest only loans may seem cheap in terms of monthly repayments but in the long term the overall amount you repay can sometimes be as much as 50-150% of the original loan.
3: Live within your means
This is quite simple forget what you have been brainwashed to believe, you do not have to drive a new car or have the finer things in life at the expense of personal debt. Buy only what you can afford to pay for in cash. By forming the habit of only paying cash you are forced to purchase only the things that you can afford.

4: Pay of Loans early
Paying debts of quickly means you end up paying less in the long run. Think about it why are banks so happy for you to pay less monthly?

5: Consult a financial planner
Sit down with a financial planner and draw a road map to get you out of debt.

Taking any of the above steps will free up a few extra hundreds a month. Now that we have a bit of free money you must start to invest if you do not want to retire poor. Remember regardless of what you have stored for your retirement cash based assets have continued to devalue over the last hundred years and even further back. This simply means 1 million 10 years ago had more buying power that it does today and its only reasonable to assume 1 million today will not have the same buying power in the next 10 years. Drastic steps must be taken to secure your future otherwise you may retire with the nasty shock that you simply can not afford to retire.

The key is investing your money (yours and the banks) and getting it to work as hard as possible. Once your outgoings are reduced and you live within your means you should now be looking to supplement your income with investments and / or small business. This time you use your old adversary called credit and turn him into an ally.

By using financial leverage you are simply speeding up the transition.
But before you even think of investing a dime invest in your financial education by buying books on success, prosperity, financial planning and budgeting. Once you have gained better insight into the financial world seek financial advice.

Some of the things you can invest in include buy to let properties, franchises, small home based business just to name a few. But most new investors start of with real estate. But be smart real estate is all about timing and pricing so if you do start by acquiring real estate make sure you no what your doing and the timing is right.

In summary cut your outgoings, pay loans of early, live within your means and used credit as a tool to increase your investment income and not for personal extravagance.

Good luck and hopefully you join me and make that transition form debt to financial prosperity.

Posted in General | Tagged , , , , , , , , , , | Comments Off on From Debt To Financial Prosperity

Importance Of Data Mining In Today’s Business World

What is Data Mining? Well, it can be defined as the process of getting hidden information from the piles of databases for analysis purposes. Data Mining is also known as Knowledge Discovery in Databases (KDD). It is nothing but extraction of data from large databases for some specialized work.

Data Mining is largely used in several applications such as understanding consumer research marketing, product analysis, demand and supply analysis, e-commerce, investment trend in stocks & real estates, telecommunications and so on. Data Mining is based on mathematical algorithm and analytical skills to drive the desired results from the huge database collection.

Data Mining has great importance in today’s highly competitive business environment. A new concept of Business Intelligence data mining has evolved now, which is widely used by leading corporate houses to stay ahead of their competitors. Business Intelligence (BI) can help in providing latest information and used for competition analysis, market research, economical trends, consume behavior, industry research, geographical information analysis and so on. Business Intelligence Data Mining helps in decision-making.

Data Mining applications are widely used in direct marketing, health industry, e-commerce, customer relationship management (CRM), FMCG industry, telecommunication industry and financial sector. Data mining is available in various forms like text mining, web mining, audio & video data mining, pictorial data mining, relational databases, and social networks data mining.

Data mining, however, is a crucial process and requires lots of time and patience in collecting desired data due to complexity and of the databases. This could also be possible that you need to look for help from outsourcing companies. These outsourcing companies are specialized in extracting or mining the data, filtering it and then keeping them in order for analysis. Data Mining has been used in different context but is being commonly used for business and organizational needs for analytical purposes

Usually data mining requires lots of manual job such as collecting information, assessing data, using internet to look for more details etc. The second option is to make software that will scan the internet to find relevant details and information. Software option could be the best for data mining as this will save tremendous amount of time and labor. Some of the popular data mining software programs available are Connexor Machines, Free Text Software Technologies, Megaputer Text Analyst, SAS Text Miner, LexiQuest, WordStat, Lextek Profiling Engine.

However, this could be possible that you won’t get appropriate software which will be suitable for your work or finding the suitable programmer would also be difficult or they may charge hefty amount for their services. Even if you are using the best software, you will still need human help in completion of projects. In that case, outsourcing data mining job will be advisable.

Posted in General | Tagged , , , , , , , , , , | Comments Off on Importance Of Data Mining In Today’s Business World

The Best Currency Trading Software is the Best to Trade – Manual & Automatic Trading

What is the best currency trading software that can help you out? Or should you try regular manual trading? It's all up to you, you have plenty of options which is the beauty of Forex, you have plenty of different ways of making cash. That's why you should start now and try to make as much money as possible!

Okay, so when it comes to the Forex market, you want to start with a sense of urgency. There are many different ways of monetizing the Forex market with manual and automatic methods, we are going to go with both methods, explain why they are great, some additional stuff, and why you should in the end consider both options!

Manual Trading
Manual trading is great if you actually know what you are doing. Many traditional expert traders like to trade their own money, they trust their own hands – and feel if they can not trust themselves then they can not trust "software", so they do so and successfully, there are others that fail, and fail miserably ! First of all, many of the manual traders actually use something that is called a Forex indicator, it uses technical analysis, which is complex mathematical formulas that measure different things and statistical in the market to determine the future.

Predicting the future is pretty tough, but it is still very possible with Forex. Manual traders also use something that is known as a fundamental analysis. This is very useful because it takes the state of the currency home's economy into account, by using both manual traders put together a "profitable puzzle".

Automatic Trading
Automatic trading is one of those new things that has everyone going crazy because it uses technical analysis, and even built in psychology to help simulate what an expert trader would do, even better it trades your money for you automatically, so you can sit back and watch the cash pile up.

It's crazy, and it sounds too good to be true, so you would really have to see it in action to actually see how it works and to see how believable it really is.

Posted in General | Tagged , , , , , , , , , , | Comments Off on The Best Currency Trading Software is the Best to Trade – Manual & Automatic Trading

Is a House a Good Investment For You?

Are you among the crowd who is still thinking of where to invest the money they earned from years of working hard? There may have been unsolicited advises convincing you to put your share on various networking companies. Some may have even told you to put up a startup company. But is this the most practical thing you could probably do to your money? Perhaps, yes, if its your choice.

However, investing has its ups and downs depending on the industry you’re going to delve into. Yet, do you know that buying a house or owning one is one of the most intelligent investments you would probably make. Why?

Homes can be turned into rental properties. With necessary adjustments and with proper leasing or rental documents, you can turn your house into an additional income stream. What’s even good is rental fees tend to increase on regular intervals. There are persons who often move because of job changes. They constantly look for homes which they can rent, and yours can be their next rental homes.

Depending on a home’s location, it can also be a perfect vacation house. Typically, families, especially those with children, and those which embrace the concept of extended families – do love to have vacation houses. During specific periods of the year, the house can serve as a reunion spot for relatives to gather. So, thinking of having a vacation house? Should it be near a beach, the woods, or perhaps one that offers mountainview or cityview otherwise?

Home values typically increase. Thus, if you’re going to put your house for a resale – chances are you’re going to get good profits. So you better ask your local real estate agent which areas have markets in which home prices experience surges. Commonly, these areas include those where professionals flock because of employment opportunities.

Buying a house is also seen by financial houses as a better investment than credit cards. This is one reason why there are many lenders that charge low-interest rates on home mortgages.

Are these reasons still not enough to convince you how good of an investment is owning a house? Another bonus benefit of owning a house is the local community attachment you’re going to build. You’re start to have acquaintances who’ll later become your friends. Your neighbors will likely become close to you like family. There will be some sort of emotional attachment.

Posted in General | Tagged , , , , , , , , , , | Comments Off on Is a House a Good Investment For You?

Data Entry Online Jobs Without Investment

One of the most popular jobs that many people do nowdays is data entry online jobs. With this job, there are many people who have helped raise their family's income despite the global recession. It will give you the opportunity to have income while staying at home. The things that you need are a computer and a reliable internet connection. It does not matter what profession you are in as long as you know how to do some writing jobs and data entry.

These kinds of jobs are not always permanent jobs. Thus, the work does not come with benefits like health insurance, paid vacation and the like. When you work online, you are considered an independent contract worker. This means that you are a free agent. You will be hired based on a project and your contract will last until the project is finished. When the required job is done, it's time for you to find another job.

The pay for data entry job is based on per data sheet completed. The cost per sheet usually ranges from 10 to 20 cents. However, this varies heavily on the type of employer you have. It is expected that as data entry workers, you will also do some other tasks like data collection, change documents into new formats or edit images.

The most important thing when you try to work for online jobs is to watch out for scams. There are so many of them online (especially for data entry jobs) because lots of people are into them due to the fact that they are easier to do. Do your own research and find out the company's legitimacy before you give out personal information. Do not be fooled and unknowingly subject yourself to identity theft.

Be very suspicious when a prospective employer asks you for your financial information. Do not give out your credit card numbers or any forms of financial information when an employer asks you. This should be a red flag signaling you that the company is a hoax. Other scam propaganda requests you to send them a certain amount in exchange for a starter kit so that you may be able to start working for them. When you come across these frauds, run away from them.

It is important that in all your online jobs, you only get those legitimate ones so that you will not be taken advantage of. Check the name of the company first if they are genuine or not. Once you establish your work online, success is within your reach. Data entry jobs will no longer be your only option but you can also get a good position online. Keep looking.

Posted in General | Tagged , , , , , , , , , , | Comments Off on Data Entry Online Jobs Without Investment

VT Nonprofit Lender Mulls Life After End of Student Loan Program

The Vermont Student Assistance Corporation (VSAC) was established in 1965 as a public nonprofit agency designed to oversee the issuing of federal education loans to Vermont students. But with the sweeping reforms to the federal student loan program that were passed in 2009, bundled in with the national health care reform bill, VSAC and agencies like it were stripped of their ability to originate new federal education loans.

As of July 1, 2010, all federal parent and college loans are now provided to borrowers directly by the U.S. Department of Education, and VSAC is now facing a staff reduction of nearly two-thirds as it tries to find ways to survive in the age of the Federal Direct Student Loan Program.

The agency had been a lender in the Federal Family Education Loan Program (FFELP), which was discontinued as part of the federal college loan reforms. As part of its lending functions under the FFEL program, VSAC acted as both a lender and servicer of federal college loans.

Under the new world order, with FFELP disbanded, VSAC can still manage (i.e., “service”) all the college loans it had issued in the past, but the agency is no longer able to issue new loans.

Revenues from the repayment of issued loans were used to fund new student loans as well as ongoing financial aid and student loan education programs, so the agency faces a revenue reduction of about 90 percent as its existing loans are repaid.

VSAC still issues a small number of private student loans, non-federal loans funded by VSAC rather than by the Department of Education, but the agency is looking for a new role with the Direct Loan program.

VSAC recently submitted a proposal to the Education Department to service more than the current statutory maximum of 100,000 federal education loans. Under the proposal, the agency is seeking permission to service the student loans of all Vermont students and all non-resident students enrolled at Vermont colleges and universities. Under the new Direct Loan program rules, only four organizations have been authorized so far by the Education Department to service more than the allotted 100,000 federal student loans.

Even if VSAC’s proposal is approved, however, the revenue from servicing the federal direct loans would bring in only a fraction of the revenue the agency once earned as a lender in the FFEL program.

VSAC is also asking the Vermont state legislature to help underwrite its administrative costs by allowing the agency to divert about 7 percent of its $21 million state appropriation from need-based grants and scholarships for students to the agency itself. VSAC is also asking legislators to allow its private student loan borrowers to deduct up to $500 of the interest on its private student loans from their state taxes.

The agency’s future role is unclear and is likely to remain that way until at least April, while it waits for a determination on the expanded servicing of federal college loans made through the Direct Loan program. The state legislature is likely to render a decision more quickly.

But even with its private student loan portfolio, a favorable decision on student loan servicing from Washington, and additional support from the Vermont legislature, VSAC will still need to reduce its budget by about 10 percent a year for the next three years in order to remain solvent.

The agency, which currently employs about 300 people, has already cut about 60 positions through attrition. If the added student loan servicing work doesn’t materialize and legislators don’t agree to support the agency’s administrative costs and financial aid counseling and outreach work, the agency will likely reduce its staff by an additional 200 positions before the start of the next fiscal year.

college loans

Posted in General | Tagged , , , , , , , , , , | Comments Off on VT Nonprofit Lender Mulls Life After End of Student Loan Program

Why Is Bitcoin Cloud Mining the Way Forward?

Cloud mining allows you to access data centre processing capacity and obtain cryptocoins without the need to purchase the right hardware, software, spend money on electricity, maintenance, and so on. The essence of cloud mining is that it allows users to buy the processing power of remote data centres.

The whole cryptocoin production process is carried out in the cloud, which makes cloud mining very useful for those who do not understand all the technical aspects of the process and do not want to run their own software or hardware. If electricity is costly where you live – for example in Germany – then, outsource the mining process in a country where electricity is cheaper, such as the US.

Types of Bitcoin cloud mining:

There are currently three ways to conduct mining in the cloud:

1. Leased mining. Lease of a mining machine hosted by the supplier.

2. Virtually Hosted Mining. Creating a virtual private server and installing your mining software.

3. Renting hash power. Renting a certain amount of hash power, without having a dedicated physical or virtual equipment. (This is by far the most popular method of cloud mining).

What are the advantages of Bitcoin cloud mining?

– Not dealing with the excess heat generated by the machines.

– Avoiding the constant buzz of the fans.

– Not having to pay electricity.

– Not selling your mining equipment when it is no longer profitable.

– No ventilation issues with the equipment, which is usually heated a lot.

– Avoiding possible delays in the delivery of hardware.

What are the disadvantages of Bitcoin cloud mining?

– The possibility of fraud,

– Operations with bitcoins can not be verified

– Unless you like to build your own Bitcoin hash systems, it might be boring.

– Lower profits – Bitcoin cloud mining services carry expenses.

– Bitcoin mining contracts may allow cessation of operations or payments if the Bitcoin price is too low.

– Not being able to change mining software.

Risk of mining in the cloud:

The risk of fraud and mismanagement is prevalent in the world of cloud mining. Investors should only invest if they are comfortable with these risks – as they say, “never invest more than what you are willing to lose.” Research social networks, talk to old clients and ask all the questions you consider appropriate before investing.

Is cloud mining profitable?

The answer to this question depends on some factors that affect the profitability of investments. Cost is the most obvious factor. The service charge covers the cost of electricity, accommodation and hardware. On the other hand, the reputation and reliability of the company is a determining factor due to the prevalence of scams and bankruptcies.

Finally, profitability depends on factors that no company can predict or control: just remember the high volatility of Bitcoin in the last three years. When you buy a mining contract, it is better to assume a constant price for Bitcoin, since your other alternative is to buy bitcoins and wait for the price to rise. Another important factor is the capacity of the entire network, which depends on the number of operations per second. Over the past few years, power has increased exponentially. Its growth will continue to rely on the value of Bitcoin and innovation in the development of integrated circuits for particular applications.

Posted in General | Tagged , , , , , , , , , , | Comments Off on Why Is Bitcoin Cloud Mining the Way Forward?

The Fundamentals of IOS and Android Application Testing

Today the reach of customers have broadened from PC’s to mobiles and in lieu of this it makes mobile application testing very essential. iOS and Android apps have paved way for the mobile genre. They have tremendous applications that attract a customer but at the same time while users enjoy the apps, how easy is it to test the iOS and Android apps?

It becomes very challenging for the testers to test iOS and Android apps as the users lay down unique expectations and they have to test in accordance. Challenges in mobile app testing could range from Device Variation to Tools availability to Network Bypass etc. Many third-party applications compatible with advanced mobile phone versions are also unveiled. All these underlined by concern for performance and user acceptance demand foolproof and comprehensive mobile application testing. A thorough understanding of applications put for testing is a perquisite. Check whether it is developed in-house or by third party.

iOS app testing

iOS are operating systems used majorly in mobile technology, such as smart-phones and tablets. They have smooth designs and seem to be very user friendly. iOS app market is a hit in the technology market and is often in the news for good. All the iOS app testers are aware that testing an iOS app is different than testing any other app because it is a closed operating system. iOS testing also intervenes with development which makes it all the more challenging to perform testing. But certainly there are measures that can make iOS testing easier:

  • Consider Fragmentation
  • Be strict for Privacy
  • Opt for Beta-testing

Tools that are best for iOS app testing can be listed as below:

  • Frank
  • iOS UI Automation
  • iOS Driver
  • KIF or Keep It Functional
  • Appium
  • Calabash
  • Monkey Talk

Android app testing

Android application testing is too complicated due to the diversity in devices which is a major challenge of mobile app testing. Here, unlike iOS, the differences in variety of screen sizes, capabilities and limitations are precise because each device is unique to the other. The testers are familiar with the fact that compatibility is a huge constraint because mobile apps can be set up across several devices. One of the easiest ways to make Android app testing light on the brain is to avoid complex structures and segment them into smaller steps.

Try the below tools to enhance your Android app testing

  • Robotium
  • Monkey Talk
  • Selendroid
  • Appium
  • Calabash
  • The UI Automator
Posted in General | Tagged , , , , , , , , , , | Comments Off on The Fundamentals of IOS and Android Application Testing